Of What Use is a Misunderstanding?
In an interview with the Financial Times at the end of 2014, the
president of the Publicis Group, Maurice Lévy, coined the term «
uberized ». When the term crossed the Channel, it changed form… the
sign of a successful misunderstanding…
president of the Publicis Group, Maurice Lévy, coined the term «
uberized ». When the term crossed the Channel, it changed form… the
sign of a successful misunderstanding…
